“I have know Steve for many years and in that time have worked with him twice, in LA at TBWA Chiat\Day and later in Sydney at BMF, both very strong creatively, but also deeply grounded in strategic rigour.
Steve is a smart and mature creative leader who pushes for great work in the right ways, but has always been deeply curious about business strategy and has always sought to understand more about our clients business and how to solve their bigger problems.
At this point in the industry’s evolution there are too few senior creative minds who know how to fuse strategy and creativity and clients are desperately in need of them, as the networks focus their attention further down the funnel.”
Nick Garrett - Global Leader Marketing & Commerce, Deloitte Digital.
“Even from early on in his time at TBWA Chiat Day, it was obvious Steve’s approach to briefs was a little different than that of a lot of Creatives. Whereas most just wanted to know what they were tasked to say, Steve also wanted to know WHY they were tasked to say it. Steve as a Creative? Excellent. Steve as Strategist? Even better.”
Rob Schwartz - Global Creative President TBWA.
“The best creatives I ever worked with were highly strategic. They deeply understood people’s drivers and motivations, and then used this understanding to exploit opportunities for their client’s brands and businesses.
Steve is that person. He has an incredible knack for looking under the bonnet of every client brief, getting to the crux of defining the business problem, and exploring the most potent creative strategy to solve it.
He's been my creative, strategic partner across various agencies in my career, and will be a driving force to any business that is looking for an unexpected, strategically-sound solution to grow their brands in culture.”
Gerry Cyron - Head of Strategy - Thinkerbell
“Steve who? Oh yeah, I remember…Aussie guy…Did the Nissan Lifeguards stuff. Tell him I’ll write something when i get a sec please.”
Lee Clow - Founder - TBWA Chiat Day Los Angeles.
